I
have shopped at both Best Buy and Radio Shack, and in my opinion both
are somewhat lacking in terms of service and product variety. I am not
saying their product lines and customer services are horrible, I'm just
saying that in both cases there is some room for improvement.
I'll start with my shopping experience at Radio Shack.
Each
time I visit a Radio Shack the inside of the store seems somewhat
dated. Although Radio Shack does offer modern technology items like GPS
devices and DJ headphones, the dated look of the store makes the
products look less impressive. In order to remedy this, I think the
company should develop a budget specifically designed for renovating
stores. I want to note that most of Radio Shack stores I have visited
were clean, they just weren't designed in a way that was visually
appealing to me. I think having an attractive and appealing store is
very important because most people buy with their eyes first.
In
addition to updating the stores, I also think that Radio Shack needs to
update its logo. I know that they have had that logo for a long time
and that its easily identifiable to consumers, but I still think it
could use a little tweaking and updating. However I have recently found
out that Radio Shack has opened several concept stores in select cities
across the country. I have not visited any of their concept stores, but I
am hoping that they look more innovative and modern. With all that
being said, I will say that Radio Shack does offers good prices.
In
terms of my shopping experience at Best Buy, I have some of the same
complaints that I have about Radio Shack. Overall I think Best Buy is a
good store, but there could be some improvement in their store design
and product lines. I know as a company Best Buy has experienced a lot of
management changes, which may explain some of the issues at their
stores. Hopefully new management will bring in some new ideas and give
the stores the overhaul they need. This includes making some changes to
their store's design and layout and also updating their website.
In
regards to customer service, there is definitely room for improvement at
both chains. My suggestions would be more training for sales associates
so they are more knowledgeable about store products.
If I
had to rate Best Buy and Radio Shack on service and quality, I would
say that both (in my opinion) are still a work in progress.
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